See, one of my biggest responsibilities I feel like as founder and CEO of the Dental Implant Machine is to be the chief cheerleader, the chief belief officer. What I mean by the chief belief officer is instilling belief in everybody that there are so many people out there, so many people who need arches. And if we get these systems and processes right, we will see and complete arches for days, which is simply a statement that means there are a lot of people who need this. There are a lot of people right in your back door that need this procedure done. All we got to do is believe.
If we believe enough that whatever roadblock is in our way is the actual key to having success in our area, whether it's getting the right patient opportunities into the office, whether it's actually closing them when they get in the office, whether it's as a doctor you're just not quite comfortable selling fixed arches yet or with sinus lifts, whatever that roadblock might be, do you believe that there are arches for days out there, people who really, really need this help and are you willing to go the extra mile and to dig deeper and to do what it takes to make it happen?
The office that I close for, for just over three months, is in small town in the very Southern part of Utah. At some point you just think, "My goodness, the advertising has been going for so long. Is there really more people that we can help?" Or "My goodness, if this person walks out, we're not going to have another case ever and there's no time for us to just learn because we need to make sure everything is perfect right now." Well, that's simply not the case. There are so many people who need this procedure done. So every single phone call, every single person who does or does not show up, every single person who shows up but we don't close or that we do close, we have to consider that as a learning experience.
I've been reading a book about Elon Musk for the last little while and did you know that Tesla almost went bankrupt three or four times? I was like, "Wow, that's crazy." He was on the verge of selling Tesla to Google, their cash reserves are just stacks upon stacks upon stacks of cash. He was literally on the verge of selling Tesla to Google when they made their first sales breakthrough and this was several years after they had actually started and had promised the delivery of a full electric car sedan that was pretty sporty and awesome as well. No matter where you are at, do you believe that you will make this happen? Elon Musk literally put in almost all of his money into Tesla. I have learned so much just about his perspectives. I don't agree with everything he says, but about his perspective and the belief that he has and what he's going to deliver, that literally nothing got in his way. Do you believe that there are arches for days out there because if you do, you will make it happen.