Our system tells you who to focus on. Let me give you a scenario here. Let's say an office gets 20 leads. Of course, you know that the way we generate leads, we actually get an estimated credit score, a co-signer if they've been saving up, all of those things, right? So you get those forms and you go through them and you think to yourself, half these leads don't even have any money. So you call up your success coach and you say, "Hey, half these leads don't even have any money. How am I supposed to close these?" This happens a lot. I'm sorry if you needed to hear this as a client.
Guys, this is why I've been talking about mindset and confidence and really being able to just take whatever you have and make the best of it. If the glass is half full, not the glass is half empty, our system shows you who to focus on. The same person could look at that list of leads and say, dang, this is awesome. I know these 10 people pretty well financially ready to go and I'm going to focus all my efforts on them and I'm going to get them in and I'm going to close them and I'm going to change their life.
You have to know that it's impossible in advertising, whether you're running TV, radio, newspaper, digital, Facebook, Google, whatever advertising you're running, it's impossible to show the advertisement only to the people who are missing teeth and have money. So what we do is the very next best thing, we show you who to actually focus on.
This is what I've been talking about, and I'm just saying it more directly right now, the glass is half full. Find the folks that you want to focus on, get them into your office, wow them, close them, and change their lives with the skills that you guys have as dental implant practitioners.
Remember we show you who to focus on, the glass is half full, now go and get it.