Pretend you come into the office on a certain day and you have four consults scheduled for that day. The patient starts coming in and you start going through the questions and discovery mode. Then you start talking about why your office is unique and the patient says, "Whoa, whoa. Wait a minute, wait a minute, wait a minute. I already know all this stuff." "Really? How do you know all this stuff?" "I've watched every single one of your YouTube videos." "How would that change your consultation?"
"Oh, I saw all of the patient testimonials that you guys put out on your YouTube and it is so amazing. I just know I wanted to come here." Doesn't that sound incredible? Patient number two. You start doing the same thing. "No, no, no. Wait a minute. Wait a minute. I already saw all your YouTube videos. Yeah. I mean, I know all of this stuff. It's fantastic. Yeah. I want that. I want this thing that you talk about on your YouTube or I really connected with Janice and her story on YouTube."
Patient three comes in. You start giving the spiel. They don't know the price. They haven't seen anything on YouTube. They come in. It's completely a blank slate. Then patient number four comes in and he is already been pre-educated and really pre-sold on the results that you have already produced for other patients in your practice. Literally, like three out of four people right now for a particular office that we're working with is getting people who have come in and literally have go through all of their YouTube videos and they are so much more ready.
The sale becomes so much more easy. If you are one of our clients and you have a good YouTube channel that we don't know about, we need to plug it into your follow-up texting sequences when an appointment is scheduled in your office, because it is an absolute game changer. If you are not doing the video content in capturing the results you were making, and you've been a client of ours for quite some time, what are you waiting for? I have said this over and over and over again and now we're just really figuring out the best way to put it in all the followup marketing sequences so people come in way more ready to buy.
That sound amazing. If you have a hard time capturing and producing this content, you have to hire a videographer, at least part time, to come in when deliver the finals, or even when you put in a temporary, they come in on the week two or whatever, still capture the result and publish it on YouTube. If you feel like you don't have enough full-arch cases or whatever, for a full-time videographer there's so much that you can actually do with somebody who's talented behind the camera.
They can literally take one or two videos that are decent length and turn it into 15 social media posts like that, or small videos that we could run as advertisements. I think that you have to focus right now on producing content and capturing the result and amplifying results. When we get that content, we know how to use it so that we can use it in advertisements, but also the people who come into your office will be way more educated to buy. Will you commit to this, please? It will help you, I promise.