By now you should know exactly where you want to be at the end of 2021. You should already have a goal in place. If you don't, get it in place as quickly as possible. What kind of implant production do you want to be doing by the end of 2021? Now, once you get clear on what that actually looks like, it's time to track. I'm going to apply this to the most popular new year's resolution imaginable, which is weight loss. How do you know somebody's serious about losing weight? If somebody can tell you, "This is exactly the calories that I ingested and this is exactly the amount of calories I've burned," are they serious or not? Of course they're serious, which is why they're going to lose weight. As long as they know their metrics and they're willing to make adjustments in their life, they're going to lose weight.
It's that simple. The difference is the people who aren't serious about it or who aren't serious long-term will stop tracking those metrics. They'll just stop. That's the first thing that'll go. And then they'll stop going to the gym and dah, dah, dah, dah and it's the same thing as every year. They don't really lose weight. If you are serious about growing your implant production, you will track all of the metrics you need to in order to make it happen. Literally it could take 60 seconds for you to put in the metrics that we need, and that you need to see in order to really be successful over the long-term. 60 seconds a day. That's it. If you aren't doing that and you're not willing to do it, or you don't want to do it, I don't know if you're super serious about growing your implant production. Inside the [inaudible 00:01:41] course, we have the exact template you need to do.
You just punch in the numbers and then it will automatically calculate your entire funnel statistics for you. So we would know exactly what's wrong to troubleshoot it. The cost per lead, the amount of leads, the amount of sets, is it the closing in the office and something in between, or even the follow-up afterwards. If we have those metrics, we can diagnose it. If you call us and you say, "All your leads are crap. Your program doesn't work." The first thing we're going to say is, "Let's go over your metrics." So that we can actually see what's going on and diagnose it. For example, how many of the leads are we scheduling? How many leads did we get? What's the cost per lead? And then can improve the part that needs to be improved. But if you weren't tracking it and then you call us and you're like, "Hey, this just isn't working."
It's the same as that person who's just not serious about losing weight. We want metrics available and we have to have a pep talk and we have to talk about it. We have to coach, and we have to say time to start tracking your metrics so we really, really, really know what's going on. If you're serious about growing your implant production, you will do that. And then you can communicate with us because over the long-term, over a several month period, we will be able to coach you to success. Period. I truly 100% believe that in my soul, because we have done this too many times for you to not be successful. Let's make your vision a reality in 2021. Let's get the metrics. Let's talk to your success coach, get the templates. Let's track this for you. So finally, 2021 is the time your implant production explodes. That sounds great? If by chance you are already tracking it in a different methodology, that's fine. We just need to communicate with each other so that we're on the same page with your metrics. 2021 is your year. Let's go get it.