I'm going to offer a challenge to you today, and I really, really, really hope you accept it. And it has something to do with the expert positioning cycle. It's been a long time, actually, since I've talked about the expert positioning cycle, but I could bet 100 out of 100 doctors want to be known as the expert in their area or want to be known as an expert, right? You need that positioning so that people want to chase you, instead of you chasing them. You want to start getting phone calls that they say, "Hey, I would like to do my treatment with you guys. Can I come in for a consultation?" That's really what you want to happen. However, if you don't understand the expert positioning cycle and you don't execute around the expert positioning cycle, you're probably not ever going to get there.
In fact, you could do thousands and thousands of implants, and if you don't actually understand and execute on the expert positioning cycle, nobody's going to even know you did them. All right? So if you picture a cycle with several different steps, so up at the very top is expert positioning, right down here is you actually have to create a result. You're not an expert unless you can actually create a result of something, in your case, beautiful smiles with dental implants. So, what's the next step? In order to increase your expert positioning, you must capture the result. If you don't capture the result, then you can't do the next step, which is amplify the result. And if you can't amplify the result and you don't amplify the result, then your expert positioning does not get any better. Does that make sense?
Expert positioning, produce a result, capture the result, amplify the result and your expert positioning gets better and better. So, what is my challenge to you? My challenge to you is at a very minimum, hire a part-time videographer that you can schedule to come into your office every single two week post-op or every single before surgery day or two week post-op appointment, or even if it's when you deliver your final. That is my challenge to you so that they can come in and capture the result. Because you are an expert, you have some expert positioning cycle, and you are producing a result. Where you really have breakdowns is capturing the result to be able to amplify it. So, that is my challenge to you.
I've issued similar challenges, but it's been, "Hey, go out and capture the result." But this time, you actually have to execute on the ability to capture. I'm in a studio, obviously we have lighting and stuff like that. If you buy the equipment, that's fine too. But some of you, I know, have been sitting on this thought since the last time I brought this up thinking, "Man, I really ought to make a studio." My challenge is to hire somebody and capture every single patient result that comes through the door, because if you don't, your results will never become amplified. And as you do more implant cases, nobody will know, and I know that's not what you want. Accept my challenge, capture the result so your expert positioning cycle can increase exponentially. Thanks. See you soon.