Let's talk now about the positive focus. In your daily huddles I know that it's really easy to talk about all the issues that are going on. Maybe you had two consults yesterday or whatever, and they both didn't pass credit or something like that. The next day you come in and you're doing your daily huddle, or even just a mindset, what are you thinking to yourself? What are you telling the team? What are you telling yourself? Are you saying, "My goodness so-and-so failed credit. There's no way that they're ever going to get this done." Or are you saying, "They both failed credit but I talked to them about My Smile Credit Boost." Or something like that. If you don't know what My Smile credit Boost is, then you need to contact us. I talked to them about My Smile Credit Boost, we're going to boost their credit score.
I talked to them about co-signers, they're going to be calling me back or something like that. Or you could simply, as simple as it could be say, "They both failed credit, but they really wanted this. I felt like my presentation was very good, or I could tweak this and this and that. And it would be even better." It is so important to stick with a positive focus. We never want to start our meetings or our mindset and say, "Dang yesterday sucked. I mean it was terrible. They come in, this person didn't show, these people failed credit." Man, that is such a terrible world to live in. However, if we can really come in with a positive focus and say, "You know what? Yeah, the two yesterday failed, but the day before that, I still am following up with that one guy who literally said he's going to go get a home equity line of credit and call me back today."
Said he was going to do it yesterday. So I'm going to be following up with him. That's the positive focus. It is so easy to focus on the negative stuff in this industry. Really easy, it's too easy in fact. So you have to keep that positive focus throughout the entire journey. And I swear you will close more deals because you won't let yourself get down in the dumps. You won't let yourself judge everybody that's coming into your office. You won't let yourself think, oh, this is never going to work. Stop doing that and focus on the positive because there is a lot of positive things that has happened in your week. With every single patient you can bring something out of it that's a positive thing.
One time there was an office who was really mad at me. And this happens occasionally with you guys getting mad at us, they were so mad. And I got on the phone. I said, "Listen, I know that this hasn't gone how we've wanted it to, any of us have wanted it to. It's like we want to take your money and not get you results." I mean, that's completely false because we're telling you keep an eye on the metrics and let's work on this together. We do everything to be successful. So this doctor gets on the phone and just starts going at me. And I said, "You know what, can we just take a minute and can we just focus on the positive? Let's look at some things that have gone really well." Refused, refused to look at anything positive at all.
And I fired them as a client because we don't have time for that. You don't have time for that. Why would you want to focus on nothing that's positive at all? You just don't want it to work? If you just don't want it to work, that's fine. There's always something positive that you can find in it. There's always hope. There's always a way to get this going. Don't let focusing on the negative ruin your ability to change people's lives with implants.