latest from the lab
As a potential recession looms, we wanted to be proactive about finding ways to produce higher profit margins for our clients and still offer the highest level of service possible. So, we went into the lab and started testing marketing strategies that would provide you with the same level of high-quality leads you’re used to without spending money on ads.
Organic lead generation strategies were tested in over 20 markets nationwide during the course of last year. The basic concept was based on the same approaches we use in our Dental Implant Machine and Ortho Machine ad funnels (see diagram).
To track the success of these strategies, we measured the schedule rate, treatment start rate, and total return on investment for the practice. We then compared our results to those of our ad funnel strategies to those of our paid ad funnels.
The following data shows averages across the population of test subjects.
|ORGANIC STRATEGY||PAID AD STRATEGY|
|Treatment Start Rate||58.91%||25%|
|Return on Investment||2170%||900%|
We thought a 900% return was pretty good, but 2170% is even better!
Speak to a Dental Implant Machine Growth Analyst to see learn how we can plug in these organic strategies into your marketing plan and help your practice growth skyrocket this year!