When it comes to marketing your dental or dental implant practice, one of the single most important factors is building trust with the people you’re targeting. Trust is an absolutely massive variable for most dental patients — no one is going to want to visit a dentist or dental practice they don’t feel they can trust for their health and safety, and proving that you’re worthy of that trust is of paramount importance.
At Dental Implant Machine, establishing a relationship of trust with prospective patients is at the core of our dental marketing systems and programs. At every step of the sales funnel, we’ll show you how to make trust-building a priority in your marketing, so that you can attract more patients who are ready and willing to do business with you.
Here are just a few of the ways we recommend building trust with dental patients through your marketing.
Be Authentic and Transparent
One of the broadest and most effective ways to build trust with patients is simply by being authentic and transparent in your marketing. Don’t try to hide anything or present a false image — be honest about who you are, what your practice offers, and what patients can expect when they visit you.
This doesn’t mean that you need to air all of your dirty laundry in your marketing material, of course. But it does mean that you should avoid making any false claims or promises and that you should be clear and upfront about what you can and cannot do for patients.
Another important way to build trust is by being consistent in your marketing. If you send out mixed messages or present a different image at different touchpoints, patients are going to have a hard time trusting you.
It’s important to be consistent in both the message you’re sending and the image you’re presenting. Your branding should be cohesive across all channels, and your message should be clear and consistent no matter where patients encounter your marketing.
Respond to Patient Reviews
Prospective patients will often research your practice online before making a decision about whether or not to visit you. One of the first places they’re likely to look is sites like Google and Yelp, where they can read reviews from your past patients.
It’s important to monitor these review sites and respond to any reviews, both positive and negative. Thank patients for their positive reviews, and address any concerns raised in negative reviews. This shows that you’re paying attention to what patients are saying about you and that you care about providing a good experience.
Showcase Your Expertise
There are several ways you can showcase your expertise and build trust with patients through your marketing. One is by sharing relevant blog posts and articles that show you have a deep understanding of the dental industry. You can also create helpful resources like infographics, eBooks, and whitepapers that demonstrate your commitment to education.
Finally, you can give patients a behind-the-scenes look at your practice by sharing photos and videos of your team in action. This helps patients see that you’re a group of professionals who take your work seriously, and it gives them a better idea of what to expect when they visit you.
Have the Expertise to Explain Services
Especially within many dental and dental implant procedures, clients may have many different questions or concerns. It is important to not only have someone in your office that can answer these questions but also to show that you understand what you are talking about through your marketing.
This builds trust with potential clients, who will see that you know what you are talking about, and have the ability to help them get the dental work they need. If you can’t answer their questions, they may not trust you to do the procedure.
Build Credibility With Client Testimonials and Case Studies
If you want to build trust with prospective patients, one of the best things you can do is showcase testimonials and case studies from your past patients. This helps potential patients see that you’re capable of delivering the results you claim to be able to provide.
When choosing testimonials and case studies to showcase, it’s important to select ones that are relevant to the services you’re marketing. If you’re trying to attract new cosmetic dental patients, for example, you would want to choose testimonials and case studies that highlight your ability to provide beautiful results.
Find Unique Selling Propositions (USPs)
Another major concept marketers need to be aware of is the idea of a unique selling proposition, or USP. A USP is what sets your practice apart from other dental practices in your area, and it’s an important element of any marketing strategy.
When trying to build trust with patients, it’s important to focus on your USPs and highlight the things that make your practice unique. If you can show patients why you’re the best choice for their dental needs, they’ll be more likely to trust you.
Be Active on Social Media
Social media is a great way to connect with potential and current patients, and it’s an important platform for building trust. When you’re active on social media, you’re showing patients that you’re a real, relatable person and not just a faceless corporation.
You can also use social media to provide helpful information and resources to your audience. If you regularly share helpful tips, articles, and infographics, patients will see that you’re an expert in your field and that you care about helping them.
Building trust with patients is essential for any dental marketing strategy. By following the tips above, you can start to build that trust and set your practice up for success. For more on this, or to learn about any of our dental clinic marketing services, speak to our expert staff at Dental Implant Machine today.