There are a number of tactics you may take when it comes to marketing your dental clinic, and one of these in certain settings is known as pre-selling. What exactly is this approach, and why does it hold value to many who are trying to market their dental practice at certain points along this road?
At Dental Implant Machine, our dental practice marketing services are unmatched. From SEO services and website marketing to several other formats, we'll show you how to reach clients and keep them coming back to your practice for all their needs. What is pre-selling within any kind of marketing, and how should you go about pre-selling certain products to clients? Here's a basic rundown.
What is Pre-Selling?
When we talk about pre-selling, we're referring to the practice of selling products or services that aren't actually in full existence yet. They're often in the process of being made, or they're in the early stages of development where only prototypes or beta versions exist. You might also see this called "pre-launch selling."
Regardless of what you want to call it, the concept is the same – selling products that don't exist yet, in order to generate interest and funds that can then be put towards making them a reality. Oftentimes, people associate pre-selling with crowdfunding platforms like Kickstarter. And while this is one way that you can go about pre-selling products, it's not the only way, nor is it necessarily the best way when you're running a dental practice.
What are some of the reasons why you might consider pre-selling for your dental practice? Let's move to our next section for that.
Reasons to Consider Pre-Selling
Here are certain settings or scenarios where it may make sense to consider pre-selling certain products or services from your dental practice:
- When looking for feedback on new products: If you're considering adding a new product or service to your dental practice, pre-selling can be a great way to get feedback on it before it's fully developed. This can help you make adjustments as needed before release, ensuring that the product is exactly what your target market wants and needs.
- When launching new products: If you've already developed a new product or service but want to create some buzz around it before releasing it to the public, pre-selling can also be a helpful tactic. This is especially true if you plan on selling the product or service at a discount during the pre-sale period.
- When testing new marketing campaigns: Have a new marketing campaign that you want to test out? Why not try pre-selling as part of that campaign? This can help you gauge interest levels and see how effective your marketing materials are.
Now that we know a little more about what pre-selling is and when you might want to do it, let's look at some tips on how to go about pre-selling for your practice.
Define the Product or Service
First and foremost, pre-selling involves the vital process of defining the product or service that you're looking to sell. This might seem like a no-brainer, but it's important to take the time to think about what, exactly, you're trying to sell. What problem does it solve? Who is your target market? And what are your goals for selling this product or service?
Once you have a good handle on the answers to these questions, you can move on to the next step in pre-selling.
Identifying the Problems It Solves
As you begin your outreach to potential customers, you want to focus on the problems that your product or service solves. This is what's going to pique people's interest and get them on board with what you're selling.
For example, let's say you're selling a new type of toothbrush that you developed. When marketing this toothbrush to potential customers, you want to focus on the problems that it solves – like plaque build-up, gum disease, or bad breath.
Think about what your target market is most concerned about and make that the focus of your outreach efforts. The more you can connect with people on a personal level, the more likely they are to want to buy what you're selling.
Now it's time to start reaching out to potential customers. There are a number of ways that you can do this, but some of the most effective methods include:
- Social media: Use social media platforms like Twitter, Facebook, and Instagram to get the word out about your product or service. Make sure to use relevant hashtags and post engaging content that will pique people's interest.
- Email marketing: Have a list of email subscribers? Send out a blast letting them know about your new product or service and inviting them to participate in the pre-sale.
- Blog posts: Write a blog post about your upcoming product or service launch and include a call-to-action inviting people to participate. If you have a strong social media following, be sure to share your blog post across your various channels.
These are just a few of the many methods you can use to reach out to potential customers. The important thing is to think about where your target market hangs out online and to focus your efforts accordingly.
Build Your Audience
Finally, it's important to start building your audience well in advance of your pre-sale. This will give you a group of people to market to and will help ensure that your pre-sale is successful.
There are a number of ways that you can go about building your audience, but some of the most effective methods include creating social media accounts, developing email lists, and writing blog posts.
As you build your audience, make sure to focus on quality over quantity. It's better to have a smaller group of engaged people than a large group of people who aren't really interested in what you're selling.
By following these tips, you can set your dental practice up for success with pre-selling. Just remember to focus on the needs of your target market and to start building your audience well in advance of your pre-sale. With a little planning and effort, you can see some great results.
If you want to learn more about pre-selling or marketing your dental practice, contact our team at Dental Implant Machine today.