Kevin Vaughn, the Chief Operating Officer of Dental Implant Machine, sits down with Dr. Jigar Gandhi, who recently hit another Two Comma Club Award mark. Dr. Gandhi talks about his overall experience with Dental Implant Machine so far and the success he has achieved in his practice.
Over the past three years, since purchasing his practice in 2014, Dr. Gandhi and his team have ramped up their dental implant production and are now hitting close to about $10 million in revenue.
DENTAL IMPLANT MACHINE SENDS THE BEST QUALIFIED DENTAL IMPLANT PATIENTS YOUR WAY
Dr. Gandhi has been working with Dental Implant Machine for about four years now, and every year, they have seen more and more patients rolling in.
Dr. Gandhi shares that Dental Implant Machine attacks the market in a way that is different from what all the other marketing companies are doing. They see only qualified patients who are already aware of the cost, rather than have patients returning for multiple consultations.
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Dental Implant Machine shifted to their Virtual Treatment Coordinator approach for Dr. Gandhi about a year and a half ago. This approach calls the leads and sets them up with a virtual consultation similar to a video call, where one of their remote Virtual Treatment Coordinators has an initial conversation with the lead, where they find out the lead’s financial situation, build rapport, and build credibility in how the practice and doctor can help to fix the problem that the patients have. They wrap that consultation up with a financial pre-qualification, where they find out if the patient can afford a monthly payment plan and what kind of money they have to put down towards the treatment. Dental Implant Machine sends only the best opportunities to Dr. Gandhi, and those patients more or less seem to be the most motivated and financially prepared to go through with dental implant treatment.
YOUR PATIENTS WILL ALWAYS APPRECIATE A PERSONAL TOUCH
Dental Implant Machine’s Virtual Treatment Coordinator approach and the way they present cases provide a personal touch that patients appreciate. Their approach has filtered out the best opportunities for Dr. Gandhi, saving time, making his life easier, and contributing to his practice’s growth and success.
DETERMINE YOUR GROWTH TARGETS AND BE WILLING TO INVEST IN YOUR GROWTH
Dr. Gandhi advises dentists who want to work with Dental Implant Machine to first determine their growth targets, whether they aim for slow or quick growth. If you are willing to invest in your growth, then Dental Implant Machine’s services can help you achieve your goals. He mentioned that he has come across dentists who underestimate themselves and have a limited view of their potential. For instance, if they are at $2 million in revenue, and when he asks them if they want to get to three or four million, they might say that it’s too complicated, however, it’s not as complicated as they think because hitting an extra $2 million in revenue means adding only 20 to 40 more cases a year.
MARKETING SIGNIFICANTLY IMPACTS YOUR SUCCESS AS AN IMPLANT DENTIST
Dr. Gandhi talks about how marketing is a significant factor in the success of an implant dentist. Dentists should understand the metrics from schedule rate to show rate to close rate. By doing so, they can calculate their marketing budget and track what they need to improve on to achieve their growth targets.
He said that it’s important to think about how much you want to grow your practice and how quickly you want to do it.
If you want to grow quickly, you need to have the technical side of things down, and companies like Dental Implant Machine can help you do that.
Marketing is something you have to be willing to take the risk on. One of the things that Dr. Gandhi advises is if you want to switch over to a different marketing company, you have to keep what you have going on with your current marketing company and then spend an extra $2,000 to $5,000 with the new company (with Dental Implant Machine) and then compare the two. And when you see Dental Implant Machine is working for you start cutting away from your other budget and add that onto here. So this way you never have a drop and you only see an increase rather than if you cut off one to start another. You won’t be happy if you do it that way because it takes about 6 to 10 weeks to see some return with the new marketing company.
DENTAL IMPLANT MACHINE WILL HELP YOU REACH YOUR GOALS AND OPTIMIZE YOUR DENTAL PRACTICE
Dr. Gandhi said that working with Dental Implant Machine has been easy and it’s a no-brainer to go with them for dental marketing needs. Patients who are looking for these dental implant procedures have often been to consultations elsewhere and didn’t like what they heard. But when they come across Dental Implant Machine’s advertisements and hit the virtual consultation, they feel like they’ve finally found the right place.
The consultation process is streamlined, and the staff in conjunction with Dental Implant Machine’s systems takes care of most of the work on the back end, where then Dr. Gandhi can come in and spend just 5 minutes with a patient during the consultation, and the treatment coordinators take care of the rest. Overall, he recommends giving Dental Implant Machine a try if you’re looking to grow your dental practice.
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