Full-Arch Secrets Podcast: Episode 6

Why Educational Content Matters to Your Dental Implant Patients (and how it can catapult your practice growth)

Explore how educational content can build trust, address patient queries, and position your practice as an authoritative figure. This is a must-listen if you’re ready to amplify your practice’s presence in your local dental implant market!

🎧 Tune in to learn how to establish your dental practice as the authority on dental implants! 🎧

Listen to the full episode now

Subscribe on Your Favorite Channels so you don’t miss out on future episodes!

Get the script that guarantees you close more Dental Implant Treatments

Download Dental Implant Machine’s Full-Arch Closer Scripts to learn the most effective strategies for getting new patients motivated to accept dental implant treatment!

How Dr. Nguyen Leveraged DIM’s Outsourced Setters and Treatment Coordinators to Close Over $1MM in Dental Implant Treatments

In a recent conversation between Dr. Nguyen and Chayden Young, the focus was not only on achieving the prestigious Two Comma Club Award but also on the meaningful impact dental implant procedures have on patients' lives. Dr. Nguyen sheds light on the importance of...

Revolutionizing Implant Processes: How Technology Drives Production Efficiency

Dive into the latest Full-Arch Secrets Podcast Episode featuring Vladimir Roman, Founder of Romanax Labs to Discover how their revolutionary approach is allowing dental implant practices to grow at scale.

How Dr. Adam Frounfelter Took the Leap of Faith and Reached $1,000,000 in Dental Implant Production: A Two Comma Club Interview

Welcome to another inspiring Two Comma Club interview, where we showcase the journeys of successful entrepreneurs and professionals who have reached the remarkable milestone of earning $1,000,000 or more in their chosen field. In this edition, we sit down with Dr....

Take Advantage of the Power of Educational Content in Dental Implant Marketing

Full-Arch Secrets podcast episode re-cap

Welcome, dental professionals and enthusiasts, to another insightful episode of the Full-Arch Secrets Podcast! In this episode, Kevin and Spencer dive into the critical aspect of establishing authority within the Full-Arch Framework. If you’re eager to dominate your local dental implant market and propel your practice to unprecedented heights, stay tuned!

Unveiling the Authority Architecture – The Role of Educational Content

Today, we’re exploring the pivotal role of educational content in positioning yourself as a trusted authority in the dental implant arena. To succeed, practices need to accomplish two key things: make people like and trust dental implants and make them like and trust the dentist. Educational content is our focus today because it plays a significant role in achieving both these goals.

Understanding the Full-Arch Framework

Kevin provides a quick rundown of the Full Arch framework, emphasizing the authority architecture, marketing architecture, and closing architecture. Educational content falls under the authority architecture, working alongside unique value propositions and social proof.

The Funnel Concept

Spencer introduces the concept of the marketing funnel, illustrating its width at the top and narrowing down at the bottom. At the top, potential patients need to become aware of dental implant solutions and understand their benefits. Educational content plays a crucial role here by bridging the gap and guiding them towards making informed decisions.

Why Educational Content Matters in Your Dental Implant Practice

Spencer emphasizes the necessity of getting people to like and trust dental implants and the dentist. Educational content, often in the form of videos, helps answer potential patients’ questions, build trust, and create a sense of authority. It serves as a two-fold tool, making patients confident about dental implants and establishing the dentist as an expert.

The Value Equation: a key player in the dental implant patient’s decision-making process

Kevin introduces the value equation, emphasizing the prospect’s dream outcome multiplied by their perceived likelihood of achievement. Educational content, particularly in video form, showcases the transformative power of dental implants, aligning with the prospect’s dream outcome and increasing their confidence in achieving it.

Tips for Creating Valuable Educational Content for Dental Implant Treatment

  1. Avoid Technobabble: Speak in terms your audience can understand. Remember, your audience is your patients and they probably didn’t attend dental school!
  2. Keep it Simple: Explain concepts in straightforward terms, using visuals when possible.
  3. Address Urgency: Discuss the importance of acting promptly, emphasizing potential complications if they delay treatment.

Conclusion and Actionable Steps

Kevin concludes the episode by urging listeners to create simple educational videos using their smartphones. These videos can be incorporated into ads, landing pages, websites, and consultations. By leveraging educational content, practices can inform, engage, and position themselves as trusted authorities.

As Kevin says, “Doctors, if you’re listening, you have any questions about how to implement this either into your campaign or into your business, please let us know. We’re happy to help. We’re ready and eager to answer any and all questions as it relates to helping more patients say yes to you when they find you for dental implant treatment.”

And with that, let’s go close some arches! Until next time, take care and keep shining in your dental implant journey.


Get the marketing system that is transforming dental implant practices nationwide!

If you are ready to take charge of your implant practice growth, then this is for you!

Dental Implant Machine’s proven framework of full-arch lead generation and treatment acceptance strategies is your key to achieving the success you’ve worked so hard for.


This free guide gives you all the secrets our very own setter center uses to schedule dental implant consults at a rate far beyond the typical office.

Use our proven strategies and scripts to double your dental implant consults this month!

You have Successfully Subscribed!


Our #1 performing dental postcard templates.

Get new patients on auto-pilot. Download your four FREE templates here!

You have Successfully Subscribed!


This free guide gives you a side-by-side comparison of all the top dental implant finance companies in the industry to help you choose the financial partners that best suit your practice. 

Download now to make it easier for your patients to accept high-ticket treatment!

You have Successfully Subscribed!


This free guide gives you the language each member of your team should use during the decision-making phase of the patient journey. 

Download now to make it easier for your patients to accept high-ticket treatment!

You have Successfully Subscribed!